Pets 4 Life PRIVACY STATEMENT

Pets 4 Life and its affiliates operating under the umbrella of Pets 4 Life (collectively referred to in this Privacy Statement as "we" )
recognize the importance of protecting the privacy of all information provided by users of our web sites, readers to our newsletters, registrants for our events, recipients of our e-mail newsletters and all of our customers. We created this policy with a fundamental respect for our users’ right to privacy and to guide our relationships with our users.

This privacy statement discloses the privacy practices for all products and services owned by Pets 4 Life. A current list of our publications, web sites, online webcasts and trade shows can be found at http://www.pets4life.com/.

INFORMATION COLLECTION AND USE
Pets 4 Life collects information from our web site users, subscribers and customers. In this section of our privacy policy, we will describe the type of information we collect and how we use it to provide better services to our customers.

Registration and Ordering
When attending our trade shows, participating in our customer-sponsored webcasts, using some of our web sites, finding a retail location near you on our web site, purchasing products via our web site or phone, and signing up for certain selected services (such as free subscriptions), users must first register. During registration, users are required to give their contact information (such as name, e-mail address, mailing address and phone number). We also may collect demographic information (such as job title and purchasing responsibilities, company information and professional certification). For internal purposes, we use this information to communicate with users and provide requested services, and, for our web site visitors, to provide a more personalized experience on our sites. We use aggregate demographic information about our audience to improve our service, for marketing purposes and/or industry reporting
purposes.

For our products and services that require payment (such as certain events, products and subscriptions), we also collect credit card information (such as account name, number and expiration date), which is used for billing purposes only, and is not otherwise shared.

E-mail Newsletters
If users wish to subscribe to our e-mail newsletters, we ask for contact information (such as name, e-mail address and, occasionally, demographic information). We use this information in the same manner as we use contact information in the registration and ordering process described above. Recipients of our newsletters can unsubscribe using the instructions listed at the end of the e-mail newsletter.

Surveys and Contests
From time to time we invite users to provide information via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether to disclose requested contact information (such as name and mailing address) and demographic information (such as postal code or job title). In addition to other uses set forth in this policy, contact information collected in connection with surveys and contests is used to notify the winners and award prizes, to monitor or improve the use and satisfaction of the site, and may be shared with sponsors of such surveys or contests.

Interactive Features
At some of our sites, we offer interactive and community features such as discussion boards, web casts and user profiles. Note that all personal information sent or posted via such features becomes public information for which we are not responsible.

Tell-A-Friend
If users elect to use our referral service for informing a friend about our sites and services, we may ask them for the friend's name, job title and e-mail address. Pets 4 Life will store and use this information to send the friend an invitation. This information may also be used to provide information about our company and related products and services. The friend may contact us as specified in the tell-a-friend message to request that no further communications be sent.

Communications with Us
We have features where users can submit information to us (such as our feedback forms). Letters to the editor and similar submissions may be made public. Requests for service, support or information may be forwarded as needed to best respond to a specific request. We may retain e-mails and other information sent to us for our internal administrative purposes, and to help us to serve customers better.

Communications from Us: Service Updates, Special Offers
In order to best serve our customers, we may send updates that contain important information about our sites and services. For example, we send new members a welcoming message, and verify password and username for our password-protected sites. We may also communicate with a user to provide requested services and for account-related issues via e-mail, phone or regular mail.

We offer our users the option to receive information about our company, related products, services and special deals. Users can choose not to receive these communications, as set forth in our Permission section below.

WITH WHOM YOUR INFORMATION IS SHARED
When we have co-branded, customized, private label, powered by or sponsored products and services, or when we join with other parties to provide specific services, we may share (provide and receive) personal information with them. We do not share credit card information with such third parties. Other than as set forth above, we do not share personally identifiable information with other companies, apart from those acting as our agents in providing our product(s)/service(s), and which agree to use it only for that
purpose and to keep the information secure and confidential. Also, our parent, subsidiary and affiliate companies, entities into which our company may be merged, or entities to which any of our assets, products, sites or operations may be transferred, will be able to use personal information.

We will also disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency's request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. Users should also be aware that courts of equity, such as Canadian Bankruptcy Courts, might have the authority under certain circumstances to permit personal information to be shared or transferred to third parties without permission. We may share aggregate information, which is not personally identifiable, with others. This information may include usage and demographic data, but it will not include personal information.

CORRECTION/UPDATING PERSONAL INFORMATION
If a user's personally identifiable information changes (such as zip code), or if a user no longer desires our product(s)/service(s), we provide a way to correct or update that user's personal data. The user should contact Customer Support for the applicable product or service.

PERMISSION
Our users are given the opportunity to choose whether to receive information from our affiliates and us not directly related to the registered services. Users also have the opportunity to choose whether to have personal information shared with third parties for marketing purposes.

SECURITY
We use reasonable precautions to protect our users' personal information and to store it securely. Sensitive information that is transmitted to us online (such as credit card number) is encrypted and is transmitted to us securely. In addition, access to all of our users' information, not just the sensitive information mentioned above, is restricted. Only employees who need the information to perform a specific job (for example, a billing clerk or a customer service representative) are granted access to personally identifiable information. Finally, the servers on which we store personally identifiable information are kept in a secure environment.

LINKS
Our web sites contain links to other sites. Pets 4 Life is not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each web site to which we may link that may collect personally identifiable information.

NOTIFICATION and CHANGES
If we change our privacy policy, we will post those changes on this page so our users are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to keep abreast of any changes.

For questions about this privacy statement, the practices of this site or any dealings with Pets 4 Life, Ontario, Canada, contact us at:
Pets 4 Life
RR#4
Owen Sound, ON N4K 5N6
519-372-1818
info@pets4life.com